Founded in January of 2015, GoldLee Designs is proud to serve small businesses across the Southeast with creative consulting that truly shines.

It all began with a dream.

My name is Allie Woodward. I am a Georgia born self proclaimed artist, photographer, and most importantly- industrial designer. I graduated from the Georgia Institute of Technology in May of 2013 with a BAS in Industrial Design.
Enticed by the visual arts since a young age, I always imagined I would grow up to be an architect. My first year of college I took a basics to design class, and I was challenged to draft an existing building on campus by hand. While this was one of my proudest moments of my academic career, I knew then I was meant to approach design in a different way.
Since that project I have been declared an Industrial Designer, and I continue to learn more about this realm outside of the classroom in the real world.
When I am not designing, I am behind the lens of my camera. Since 2004, I have been engaged in analog and digital photography for personal and academic occasions.
I have always dreamed of owning my own business just as my mother and father have before me. There is no time like the present, and I am proud to say I am the founder of GoldLee Designs for more than 5 years.

Learn more by reading my blog, Brilliance.

A few things about me:

Favorite walking spot in my German home.

On my first work visit to Thailand & Asia

Resume

Education

BAS Industrial Design

Georgia Institute of Technology

GPA: 3.74/4.00

Major GPA: 3.83/4.00

August 2009- May 2013

Exchange Student

Lund University, Sweden

Jan. 2012 – June 2012

Skills

Adobe Creative Suite

Photography

Project Design

Marketing & Branding

Demand Generation

Salesforce

Pardot

Sharepoint

Smartsheets

Rapid Prototyping

Web Design, HTML understanding

Market Research

Throughout my career I have utilized my industrial design skillset to further understand a products brand, lifecycle, customers, strategy, and industry trends. 8+ years experience marketing for technology solutions in the convenience retail industry.

PDI Software

Senior Global Solution Marketing Manager

Sep 2018-Present

Global role responsible for leading a team of (4) solution marketers focusing on retail and wholesale portfolios including fuel pricing and on-demand insights
Manages the selection, training and development of marketing staff
Provides market industry trends and voice of the customer input to shape the strategy and marketing plan.
Contributes, develops and executes solution marketing plan, crafting value propositions, marketing and sales collateral, enablement tools including creating and executing targeted campaigns to drive demand generation via digital channels, tradeshows, events and conferences.
Works closely with sales, product management and key stakeholders to including communications/PR, creative design on new product launches, refreshes and campaigns including reporting and communicating marketing plans and results to sales and product management.

Prior roles at PDI: Solution Marketing, Program Manager (May 2017-Sep 2018)

NCR

Senior Global Field Marketing Specialist

Feb 2017 - May 2017

Global field marketing specialist for Petroleum and Convenience Retail. Focusing on driving regional plans in partnership with sales with a lead on demand generation, building and championing customer advocacy programing, customer communications lead, event management, design, and execution, champion of all channels globally.
Also a member of the NCR Brand Ambassador Program for 4 years now leading local philanthropic outreach programs while working within the internal community to boost employee culture.

Prior roles at NCR: Marketing Analyst (Sep 2013-July 2016), Marketing Design Specialist (July 2016-Feb 2017)

Other Roles of Note:

Sales Associate, Anthropologie

(Sep 2013-March 2014)

Store Layout Design Intern, Racetrac Petroleum

(Summer 2013)

Marketing & Promotions Intern, The Benefit Company

(May 2011-Jan 2013)