Fixer Upper
I am sure I am late to the party, but recently I began watching the HGTV show Fixer Upper. Countless friends told me time and time again that I would love it, but for those who know me, they know the last thing I need is a new show to watch! Well, I couldn't resist for long, and now I feel relatively caught up on their pop up fame. The worst thing about HGTV is that when Fixer Upper is not on, another show about fixer uppers is on, and the marathon continues.
While I know I am not the only person in this endless cycle of HGTV, I feel as though I can relate to these designers. One of my favorite things about GoldLee Designs is the "fixing up" of clients brands. Most projects that come through resemble the great properties you see on these shows. They have been around for a little while and just need a little refresh to remind the community how spectacular they are. It is amazing what a fresh coat of paint and hardwood floors can do.
Refreshing a brand is similar to the refreshing of a house. First, you analyze what is successful about the brand and what has made consumers come back to it time and time again. Then, of course, you discover what has discouraged consumers from interacting with your brand or why they have chosen to work with a competitor. You must benchmark each brand or "house" to those that surround it and share similar consumers. Finally, the new brand begins to evolve.
A rebrand can be as simple or as complicated as you desire it to be. There are so many endless options, it is hard to pick a foundation to build upon. I find it is easiest to go with something close to your heart, but also generic enough to attract the attention of your consumer. I like to avoid trends as we all know what happens when you walk into a dated house or see a flash website- those were all once the top of their class, but now they collect dust and disregard.
If you are reading this and thinking you are ready to start your business or that you have a great business but would like more customers- consider your brand. It is the essence of your business and your key way of communicating with the world.
From photography, to logos, to color palettes, and more, GoldLee Designs is a one stop shop for all rebrands. No need to work with multiple vendors and have communication gaps between design elements and no need to stack up creative bills before you get a return on your efforts. GoldLee Design offers creative consulting that shines for a price that works. Want to chat more? Click here.
